Carol Evans is CEO of Carol Evans Enterprises, dedicated to guiding companies to greatness in the advancement of women and inspiring women to lead their most fulfilling lives. She is the Founder and President Emeritus of Working Mother Media, part of the Bonnier Corporation.
Carol has had a storied career. She was part of the team that launched Working Mother magazine in 1979, becoming the youngest VP Publisher and growing the magazine to 800,000 circulation and $18 million in revenue. In 1986 she published the list that would become the Working Mother 100 Best – corporate America’s most important benchmark for gender advancement. After a decade at the helm of Working Mother, Carol became President of Stagebill, a media company for the performing arts. In 1996 she became COO of Chief Executive Group where she created magazines, events and custom publishing for Fortune 500 CEOs. She founded Working Mother Media (WMM) in August 2001 by acquiring the magazine she had launched 22 years earlier, becoming the first woman and the first mom to own the iconic publication.
As CEO of WMM, Carol built a fully integrated company combining print, digital, conferences, events, research and social media to champion the needs of working mothers, women of color, executive women and diverse groups. She acquired the National Association for Female Executives (NAFE) and Diversity Best Practices (DBP) to broaden WMM’s influence and capabilities. Over the years she launched the Best Companies for Multicultural Women, Best Law Firms for Women, National Flex Day, Best of Congress, Best Companies for Hourly Workers and NAFE Top Companies for Executive Women, with conferences, benchmarking and media aligned to help organizations take the right steps toward gender and racial equity. Evans expanded WMM globally, hosting conferences in China, India, Brazil, Europe and Africa. In 2008 she sold WMM to Bonnier Corp, staying on as President until 2015.
Carol Evans is a highly acclaimed keynote speaker on the advancement of women, work life management, women of color and corporate culture. She has appeared on hundreds of TV and radio shows; she blogs on huffpo and her award-winning book, This Is How We Do It: The Working Mother’s Manifesto, was published by Penguin. A graduate of Empire State College, Carol has served as vice-chair of March of Dimes. She has been honored with numerous awards from organizations including the U.S. Navy, ACOD, YWCA, Jacob’s Institute, Women Work, Walmart, Advertising Age, March of Dimes, MIN, and Women’s Venture Fund. She lives in Ossining, New York and is proud of her grown children, Robert and Julia Rose, and her husband Bob Coulombe.
Photograph: Chris Robbins